Est. 2023 ยท India

Reviving India's
Endangered Crafts

Gullakaari is an NGO that globalizes ethnic handicrafts to create sustainable livelihoods for tribal and rural artisans across India โ€” preserving centuries of heritage, one craft at a time.

Our Impact

One year in, the numbers speak

1,000+
Artisans Empowered
9
States & Union Territories
13
Unique Art Forms Preserved
2023
Year Founded
Our Mission

Where heritage meets livelihood

India's heart beats with rich ethnic traditions originating from its villages. Gullakaari began when a Father-Daughter duo visited tribal and rural communities and witnessed the exceptional skills of artisans crafting exquisite products with meticulous attention and genuine love.

We connect artisans with customers, co-create art, and raise awareness about endangered craft forms โ€” while helping artisans build a sustainable, dignified livelihood free from exploitation by middlemen.

Our Story โ†’
Artisan crafting traditional artwork
Our Pillars

How Gullakaari empowers artisans

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Support Capital

We provide equity and debt-free financial assistance to artisans through charitable contributions โ€” no strings, no exploitation.

๐ŸŽจ

Quality & Upskilling

Our expert volunteers guide artisans in enhancing product quality, efficient delivery, and crafting functional modern products using traditional techniques.

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Global Market Access

We connect artisans directly with corporates and art lovers across the country and globe โ€” eliminating middlemen and ensuring fair pay.

Craft Heritage

Art forms we are preserving

From the leather shadow puppets of Andhra Pradesh to the geometric embroidery of Tamil Nadu's Toda tribe โ€” we work with living traditions at the edge of disappearance.

Tholu Bommalata

Translucent leather painting from Andhra Pradesh used for traditional shadow-puppet theatre.

Gond Art

Folk art of the Gond tribal community of Central India โ€” intricate patterns, vibrant colors, 1400 years of history.

Warli Art

Geometric tribal art from Maharashtra depicting scenes of daily life using white pigment on earthen backdrops.

Patachitra

Traditional cloth-based scroll painting from Odisha and West Bengal narrating mythological tales.

Toda Embroidery

Geometric needlework from Tamil Nadu's Toda tribe using the distinctive herringbone 'Pukhoor' stitch.

Cheriyal Painting

15th-century scroll painting from Telangana used for storytelling of Hindu epics.

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Artisan Voice
"Working with Gullakaari has truly opened new doors for me. Before, we had to rely on middlemen who often underpaid us, but now our work reaches corporations and art lovers from across the country."

โ€” Hakeem, Nirmal Artisan, Telangana

In The News

Media coverage

The Better India

Engineer Leaves Tech Career To Save Endangered Indian Crafts, Earns Rs 50 Lakh in 2 Yrs

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Give.do

Gullakaari โ€” Revitalizing the artistic traditions of India and fostering self-sufficiency among artisans

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Linktree

NGO working with rural artisans to revive the endangered Indian crafts across 9 states

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Help us preserve India's living heritage

Your donation directly supports artisans and ensures these art forms survive for future generations.

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